A rookie coach tasked with leading a team of veterans—including one of the greatest players of all time. How do you earn respect and change the culture?
JJ Redick, in his first season as head coach, had the answer: he started with a steakhouse dinner.
At that dinner, Redick took a truthful and forward approach. Didn’t aim to have empty words, but wanted to build vision and accountability in the attempt to lay down the foundation for a winning culture with veterans and rookies alike. Here’s how:
- Set the Vision
Redick defined how the team would operate—not just on the court but in everything they did with values. - Prove It’s Possible
He used analytics and video evidence to show that excellence wasn’t just an idea—it was achievable. He had individual videos on each player showing that it can be done. - Build Values Together
Redick collaborated with the team to establish five core values:- Respect each other’s time
- Play for a common goal
- Expect elite execution every night
- Be efficient in everything
- Dominate the details
These values weren’t suggestions—they became non-negotiables.
The Result?
So far the experiment is a similar record to what they had last year. It’s a long season, but I enjoyed the approach he took and will be watching with curiosity (and maybe a bit of a root for success for a positive approach to coaching).
Key Takeaway:
Redick’s approach shows that leadership starts with vision, collaboration, and holding everyone to a higher standard. Whether in sports or business, the same principles apply.
